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Media Culture and Art Theories

Duration of programme: 4 semesters
The scientific master programme “Media Culture and Art Theories” (German acronym MKKT) addresses the complexities of media-related, artistic and cultural forms of expression and use. The curriculum links theory and practice, research and artistic design processes and is trans-institutionally composed of these disciplines: “Media Theories”, “Art History/Art Theory”, “Gender Studies” and “Cultural Studies”. The art-oriented programmes of the University of Art and Design Linz are integrated into the courses and the curriculum of MKKT.
It is the objective of the programme to impart well-grounded academic education in media culture and art theories with an emphasis on interdisciplinary, transcultural, gender-political, postcolonial, material-aesthetic and science-historical approaches to work and research. The interdisciplinary development and discussion of media-cultural and art-theoretical positions enable students to evolve a differentiated understanding of the productions and works of media culture and art. Students are empowered to choose and find suitable positions within and beyond specific academic disciplines. Thus they will be trained to evolve their own academic profiles. Students are enabled to develop independent research perspectives and methods of how to deal with problems and to reflect critically on artistic and scientific positions within media/cultural realms. This creates a basis for media-cultural projects and theoretical or subject-related (research) work. Advanced qualification within the scope of a PhD programme is encouraged.
Three basic modules provide the core areas of the programme: “History and Analysis of Media Culture and Art”, “Transdisciplinarity” and “Cultural Systems, Practices and Apparatuses”. They serve to examine and discuss theoretical, historical and systematic questions. Thereby, students acquire knowledge and skills in the areas of scientific methodology, interdisciplinary work, argumentation strategies, media analysis, processes of reading, writing and text management, forms of presentation and publication. In addition to specialized knowledge in the fields of established techniques and media formats (photography, film, TV, time-based art, etc.) the new digital and interactive media (net art, weblogs, computer games, etc.) are covered as well. In order to emphasize an art-oriented focus one may choose a module from the master programmes “Time-based Media”, “Visual Communication” and “Interface Cultures”.
Career options obtained by the MKKT master programme may be identified both in established work areas involving media culture, arts and art history and in more strongly establishing future-oriented professions in digital and social media contexts. Potential working areas include scientific and artistic curating and editing, professions concerned with media design and media editing, program development and media production, concept development for festivals and (media-) cultural events and their organization, as well as aesthetic, analytical, editorial and production-oriented activities within the scope of online culture. Moreover, an MKKT degree also enables graduates to embark on an academic career in media, art, gender and/or cultural studies.


Admission to this programme is contingent on the completion of a scientific bachelor programme, e.g. in media or film studies, art history, art theories, gender or cultural studies or a comparable programme. If the student has graduated from an art-oriented bachelor programme, theoretical-scientific classes with minimum 24 ETCS credits must be documented as already completed. These classes must include an introduction to scientific work and at least two seminars in the fields of media theory, art history/theory, cultural or gender studies.
Though some classes are offered in English, students must be capable to read and speak German (certificate B2).


Before matriculation, all MKKT-applicants must attend a counselling interview.
Please contact mkkt[at] to make an appointment for your consultation.


Location of the Department Media Culture and Art Theories (MKKT)
Domgasse 1
4th Floor
4020 Linz | Austria
Univ.-Prof. Dr. phil. Gloria Meynen
Postal Address:
University of Art and Design Linz
Hauptplatz 6
4020 Linz | Austria